Let us help you not miss out on Amazon's sale festivals in the coming year so that you can always buy your favourite items with the biggest discounts. Follow along with our articles and mark your calendars! And, of course, feel free to check out our Amazon Sale Calendar!
Contents
1 Major Sales Events
2 Amazon Sale Calendar
3 Seasonal events
4 Amazon Theme Weeks

💡Major Sales Events:
While any occasion can present a favorable opportunity for customers, Prime Day and the Black Friday/Cyber Monday weekend stand out as two of the largest and most widely recognized shopping events on a global scale.
1. Prime Day:
Exclusively available to Prime members, Prime Day is a once-a-year event that unfolds over 48 hours on the Amazon website. Shoppers can find a multitude of discounted products from various categories. The most recent Prime Day occurred on July 11-12, 2023.
2. Black Friday/Cyber Monday Weekend:
Black Friday and Cyber Monday have evolved into significant shopping events with global reach, particularly on Amazon's platform. Black Friday always falls on the fourth Friday in November, followed by Cyber Monday.
📆Amazon Sale Calendar
January
With the start of the New Year, perhaps your New Year's resolution is to get in great shape. At this time perhaps you will need fitness and health products.
January 1: New Year’s Day
January 10-12: The Outdoor Retailer Snow Show
January 15-17: NRF 2023: Retail’s Big Show & Expo
January 16: Martin Luther King (MLK) Day
February
February is a month of love with Valentine's Day coming up on the 14th. It's time to start preparing for gift buying!
February 1: Start of Black History Month
February 2: Groundhog Day
February 12: Super Bowl Sunday
February 14: Valentine’s Day
February 20: Presidents’ Day
February 20: Family Day (Canada)
March
Spring Break season in March is coming.
March 8: International Women’s Day
March 12: Daylight Saving Time
March 17: St. Patrick’s Day
March 20: First day of spring
April
Easter holidays are also a great time to shop
April 1: April Fools’ Day
April 2-8: Holy Week
April 7: Good Friday
April 9: Easter Sunday
April 11: National Pet Day
April 22: Earth Day
May
With Mother's Day in May, you may want to start thinking about how to get a great deal on your mum's favourite gift!
May 1-4: Labor Day in China
May 14: Mother’s Day
May 31: Memorial Day
June
After Mother's Day in May, you'll want to plan for Father's Day as well.
June 1: Pride Month starts
June 14: Flag Day
June 18: Father’s Day
June 19: Juneteenth
June 21: First day of summer
July
There aren't a lot of festivals in July, but you can start preparing for the second half of the year's shopping!
July 1: Canada Day
July 4: Independence Day
Amazon Prime Day also falls in July.
August
If you're a student and parent, don't miss out on August's back-to-school wave and now is the time to shop for backpacks, laptops and school supplies.
August 16: Back-to-school (for most public schools)
September
With the start of the NFL season, there is no doubt that this is the best time to buy sports items.
September 4: Labor Day
September 9: NFL season begins
September 23: First day of Fall
October
Spooky month is here. Have a Halloween party with your friends! Halloween decorations or costumes can be the best deals at this time of year!
October 9: Indigenous Peoples Day/Columbus Day
October 9: Canadian Thanksgiving
October 31: Halloween
November
"Black Friday" and "Cyber Monday" are about to kick off, so enjoy the best deals of the year!
November 1: National Native American Heritage Month starts
November 5: Daylight Saving Time
November 8: Election Day
November 11: Veterans Day and Singles’ Day
November 11: Remembrance Day (Canada)
November 23: Thanksgiving
November 24: Black Friday
November 27: Cyber Monday

December
The exciting Christmas holidays are just around the corner! Get the items you need on sale!
December 17: Super Saturday
December 7-15: Hanukkah
December 21: First day of winter
December 24: Christmas Eve
December 25: Christmas
December 26-Jan 1: Kwanzaa
December 26: Boxing Day (Canada)
December 31: New Year’s Eve
📍Seasonal events
1. Valentine’s Day
2. Amazon Spring Deals
3. Easter
4. Mother’s and Father’s Day
5. End of Summer Sales/Back to School
6. Halloween
7. St. Nicholas Day
8. Christmas
🎀Amazon Theme Weeks
In addition to holiday and global shopping events, Amazon also hosts exclusive events for certain product categories. These events span a week.
1. Amazon Haircare Week
Amazon will host a week-long event that showcases a wide range of deals on hair care products. Customers can look forward to discounted prices on various items encompassing beauty, haircare, health, personal care, and even home appliances.
2. Amazon Gaming Week
The event offers a wide array of gaming-related deals and promotions, catering to the interests and preferences of avid gamers. Apart from the enticing discounts and offers, attendees can also indulge in exclusive activities designed exclusively for gamers.
3. Amazon Coffee Week
Coffee Week on Amazon is dedicated entirely to coffee, coffee makers, and other associated products.
4. Amazon Get Ready for Summer Week
This week features numerous discounts on summer essentials. These consist of items such as sunscreen, cosmetics, hair care, skincare products, and vitamins.
5. Amazon Tools Week
During Amazon's Tools Week, there are discounts on a range of products including power tools, hand and garden items, measuring instruments, and home improvement tools.
6. Amazon Baby and Kids Week
During Baby and Kids Week on Amazon, a wide range of products for babies and children aged 0-7 years are available at reduced prices. The assortment includes items like strollers, car seats, diapers, toys, and baby clothing.
7. Amazon Pets Week
This week focuses on discounts on pet products and supplies.
8. Amazon Nutrition Week
During Amazon's Nutrition Week, discounts are available on vitamins, sports nutrition, and dietary supplements.
9. Amazon Smart Home Week
Amazon's Nutrition Week features deals on items such as vitamins, sports nutrition products, and diet supplements.
10. Amazon Home Living Week
Home Living Week on Amazon focuses on home decor items. The event features items such as furniture, household goods, and home entertainment products.







